Aertv - Back To Basics
Given how important the music video is to bands in the modern world, anyone who is helping bands get their names out there by working with them is good by us - and that's what the Aertv Back To Basics channel aims to do.
Formed in October 2012, Aertv launched an online music initiative called “Back to Basics” which showcases new and emerging Irish acts performing in an acoustic setting. The videos are all shot in unique locations and the bands sing acoustically their own original song.
Speaking to Director of Aertv Philippe Brodeur, he said “A year ago we launched Ireland’s first TV music channel and now we are going one step further with Back to Basics. By putting a spotlight on new Irish music we hope to give a new generation of musicians a voice that is distinct, new and reflects the times we live in. There is so much talent in this country – now is the time to let it be heard both at home and abroad.” - showing the dedication these guys have got to getting Irish music out to a Global audience.
Each week, a new video is released, shot in a beatiful location from around Ireland and showcasing the talent which is over there. The site broadcasts all of the Irish channels as well as the Aertv specialist channels such as music, sports, live and movies - as well as Back To Basics. Whilst largely focused on the Irish audience so far, the lovely people over at Aertv are aiming to develop their audience, and having now built up to 17 videos (from the original 12) which showcase some of the best in emerging music talent in Ireland, there's plenty there to check out for everyone.
Some of the bands have been gaining international attention already such as The Riptide Movement who recently performed in New Delhi India for the Rendezvous Festival, and Bouts who performed in New York for the Music from Ireland festival or there’s Orla Gartland who is a Youtube sensation.
Featured artists so far include The Riptide Movement, Autumn Owls, Heritage Centre, Hudson Taylor, Orla Gartland, Delorentos, Little X’s For Eyes, Bouts, Slow Skies, Bairbre-Anne, The Rusty Fixtures, Eric McGrath, Pearse McGloughlin, Radio Room, Ruairí deLeastar, Keywest, and Spies.
Check out the channel for yourself HERE and see what you think - we'll also be checking out what's on offer and posting below so make sure you check back to see what's going on.
Formed in October 2012, Aertv launched an online music initiative called “Back to Basics” which showcases new and emerging Irish acts performing in an acoustic setting. The videos are all shot in unique locations and the bands sing acoustically their own original song.
Speaking to Director of Aertv Philippe Brodeur, he said “A year ago we launched Ireland’s first TV music channel and now we are going one step further with Back to Basics. By putting a spotlight on new Irish music we hope to give a new generation of musicians a voice that is distinct, new and reflects the times we live in. There is so much talent in this country – now is the time to let it be heard both at home and abroad.” - showing the dedication these guys have got to getting Irish music out to a Global audience.
Each week, a new video is released, shot in a beatiful location from around Ireland and showcasing the talent which is over there. The site broadcasts all of the Irish channels as well as the Aertv specialist channels such as music, sports, live and movies - as well as Back To Basics. Whilst largely focused on the Irish audience so far, the lovely people over at Aertv are aiming to develop their audience, and having now built up to 17 videos (from the original 12) which showcase some of the best in emerging music talent in Ireland, there's plenty there to check out for everyone.
Some of the bands have been gaining international attention already such as The Riptide Movement who recently performed in New Delhi India for the Rendezvous Festival, and Bouts who performed in New York for the Music from Ireland festival or there’s Orla Gartland who is a Youtube sensation.
Featured artists so far include The Riptide Movement, Autumn Owls, Heritage Centre, Hudson Taylor, Orla Gartland, Delorentos, Little X’s For Eyes, Bouts, Slow Skies, Bairbre-Anne, The Rusty Fixtures, Eric McGrath, Pearse McGloughlin, Radio Room, Ruairí deLeastar, Keywest, and Spies.
Check out the channel for yourself HERE and see what you think - we'll also be checking out what's on offer and posting below so make sure you check back to see what's going on.
|
|
Hermitage GreenThe Back to Basics video of Limerick band Hermitage Green playing a powerful rendition of their new single ‘Golden Rule’ on the beautiful grounds of Rathfarnham Castle is available to watch now on www.aertv.ie/backtobasics.
Fans and music lovers can watch this video ahead of the official release of the single ‘Golden Rule’, which will be available for download from this Friday, November 16th. The five piece band – Barry Murphy, Dan Murphy, Darragh Griffin, Darragh Graham and Dermot Sheedy demonstrate their hard hitting rhythm sections and four part vocal harmonies in this live acoustic performance. Hermitage Green are gearing up for a busy 2013 with tour dates taking them to Australia in January for 6 weeks including shows in Perth, Brisbane, Melbourne and the main stage for Australia Day at Sydney's Darling Harbour. They will also take in US with shows in Las Vegas, Chicago, Florida and New York plus dates in France, Abu Dhabi and Dubai. Visit www.hermitagegreen.com for more. |
